Mittman doesn't see why it would go away from its current model, one that's driven hundreds of millions of page views in 2019 alone with its aggregation, per a source, to its competitors. However, we have taken great pains and made great strides in terms of the original content we produce.'įrom Howard Beck's latest NBA column, to Mike Freeman's NFL 10-Point Stance and features by talented writers like Mirin Fader, Bleacher Report is producing a ton of content on its own. That is fundamental to the way that we think about the world and the way we think about delivering value to consumers. 'Our mission is to try to make it easier to be a sports fan, so aggregation is a part of that,' Mittman said. There are those people still view Bleacher Report as only about the aggregated content, but Mittman maintains that the company has already diversified from that and a spokesperson said that it's become a smaller part of the overall business over time. That was its ability to master search engine optimization, harness display ads and gain millions of followers through its aggregation-based TeamStream app. This 'on-demand' part of the Bleacher Report brand is quite the departure from the bread and butter of what made B/R popular enough to sell to Turner in 2012. “So when you look at Bleacher Report and you think about what we’re best known for,' Mittman said, 'some of it is the ability to tell stories, but much of it has been the ability to push those stories out there and connect fans with the sports and the culture and the players and the happenings they crave.'Ĭaesars Palace will host a new Bleacher Report studio as part of a content agreement that will. This is part of an initiative led by new chief creative officer Sam Toles to widen the scope and the aperture on the ways Bleacher Report tells stories. 2 was released Thursday, featuring a new season of animated show Gridiron Heights, Adam Lefkoe's new bi-weekly Ditch the Playbook, Master Tesfatsion's Untold Stories and an NFL Betting Show in conjunction with a new agreement with Caesars Palace, among others. Notable original programming on those portfolio brands like The Champions, House of Highlights Live, Take It There With Taylor Rooks and Sneaker Shock have convinced Mittman and company to take the initiative even further.Ī fall lineup of football-related shows for B/R Gridiron premiering on Sept. That premium content falls under what Bleacher Report calls its portfolio brands, which include B/R Gridiron for American football, B/R Kicks for the prevalent sneaker culture, B/R Betting for the emerging legal gambling sphere, Omar Raja's House of Highlights and B/R Football for world and American soccer. B/R personality Taylor Rooks with Liverpool superstar Mo Salah.

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